top of page

The Optometry Professional
For optometrists and optical professionals navigating leadership, identity and the future of the profession. Dr Pretty Basra shares her perspective as a clinician, GOC panel member, ICB forum chair and OWA head of events.


The Person Behind the Profession: What 20 Years in Optometry Taught Me About Burnout, Resilience, and Showing Up Fully
I have been in optics for over 20 years. I became an optometrist because I wanted to help people. Like most clinicians, I was good at the technical side, the tests, the diagnostics, the prescriptions. What I was less prepared for was everything that sits beneath the surface of a profession. The identity questions. The pressure to perform. The invisible weight of always being the one with the answers. The particular kind of exhaustion that comes not from working hard, but from
Dr Pretty Basra
Jun 162 min read


The Business Behind the Lens: Why Mentorship Matters in Optics
Behind every thriving optical business, there’s a person who once didn’t know where to start.
I’ve been that person. I bought a struggling practice, rebuilt it from the ground up, and transformed it into a seven-figure business - not through luck, but through learning, failing, and finding the right mentors at the right time.
The optical world is full of brilliant clinicians. But what I see missing, time and again, is business confidence. We’re taught how to test eyes -
Dr Pretty Basra
Nov 6, 20253 min read


Before You’re an Optician, You’re a Person and Why Mental Fitness Matters.
Before you’re an optician, you’re a person.
Before the qualifications, the clinics, the patient lists, the targets, there’s you.
Somewhere along the way, many professionals forget that. We spend years training to care for other people’s vision, and in doing so, we lose sight of our own.
In the optical world, success often looks like ticking boxes: exams, accreditations, clinical mastery, patient satisfaction, business growth.
But when you strip it all back, who are
Dr Pretty Basra
Nov 4, 20253 min read
bottom of page

