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The 5 Marketing Mistakes Most Optical Practices Make -,And How To Fix Them Fast
Unlock the Full Potential of Your Optical Practice
Beyond The Brand
The Optical Marketing Suite
Are you tired of sending out recall letters and hoping for the best? Wondering why your marketing efforts aren’t paying off? It’s time to elevate your practice and build a brand that attracts, retains, and grows your patient base, the right way.
As a 7-figure practice owner, I’ve spent years with my team mastering marketing strategies that specifically work for opticians.
We understand the nuances of the optical industry and know what’s needed to not only get noticed but to establish your practice as the go-to authority in your area.
We’re here to show you how you can achieve the same success, faster and more efficiently.
Let’s make you the first name people think of when they need eye care.
Everything you see visually, from our website to our social media presence, to our interiors and testing rooms, has been designed by me and crafted around my vision.
It’s not just about looking good; it’s about creating an experience that leaves a lasting impression on your patients and builds your practice's authority.
I understand how to combine design, branding, and strategic marketing to create a cohesive and powerful presence that makes people take notice.
Focus £850
The Focus Package
Perfect for practices just starting to build their brand presence.
You’re ready to grow your practice, but you need a foundation first.
This package is designed for practices that need guidance and structure. We’ll help you craft an irresistible online presence that attracts attention without the overwhelm.
What’s Included:
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✅ Monthly content calendar to stay organized and consistent
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✅ 2 social media posts/week to keep your practice in front of potential patients
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✅ Quarterly email template to engage and nurture your email list
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✅ One seasonal campaign strategy to capitalize on the biggest opportunities throughout the year
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Why Choose This Package?
This package is perfect for solo practices or those new to marketing. You’re starting to realize that simply doing the bare minimum won’t cut it. With our experience and expertise, we know exactly how to build a marketing strategy that works from the ground up.
The Clarity Package
For growing practices who want systems, strategy, and standout style.
You’ve built the foundation, now it’s time to expand and refine your approach. With this package, we’ll help you scale your efforts by introducing systems and strategies that bring in results. This is your chance to build a brand that doesn’t just stand out but is positioned to dominate.
What’s Included:
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✅ Everything in the Focus Package, plus:
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✅ Monthly blog content to boost your SEO and credibility
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✅ Branded social media templates for consistent and professional content
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✅ Monthly email marketing (done-for-you) to engage your patients
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✅ Custom recall letter templates to ensure no patient slips through the cracks
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✅ Patient reactivation mini-campaign to win back lost patients
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Why Choose This Package?
If you’re a busy practice and have experienced some growth, this package is for you. You know your practice has potential, but you’re struggling to keep up with everything. With our support, we’ll take the heavy lifting off your shoulders, leaving you more time to focus on what matters most — caring for your patients.
The Visibility Package
Our highest level of support — for practices ready to dominate their market.
Are you ready to go big?
The Visibility Package is for high-performing practices who are ready to make a bold move and become the go-to practice in their community.
With exclusive content, strategies, and tools, we’ll help you establish authority in your market.
What’s Included:
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✅ Everything in the Clarity Package, plus:
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✅ 52-week email nurture sequence to engage leads and keep patients loyal
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✅ Quarterly strategy calls for expert insights and personalized advice
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✅ Monthly lead magnet creation to attract the right patients
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✅ Campaign performance tracking to measure and optimize your success
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✅ VIP access to future Optical Business Builder programme
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✅ Content Shoot Day – A full day of creating high-quality visuals that align with your brand and message, ensuring a professional look that attracts the right audience
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Why Choose This Package?
You’ve built something great, but now it’s time to level up. As a 7-figure practice owner, I know exactly what it takes to scale and dominate the optical industry.
With my team’s support, we’ll help you grow your practice to its full potential. We’ve done it ourselves, and we’re here to show you how to take your practice to the next level, where you become the leading authority in your market.
Stop wondering if your marketing will work and start seeing results. You’ve got what it takes, and we’re here to show you how to make it happen.
Why You Should Listen to Me
As a 7-figure optical practice owner, I’ve not only walked the path but have mastered the art of scaling a practice to sustainable, profitable growth. My team and I understand your unique challenges, and more importantly, we know exactly how to fix them.
We’ve invested years researching the most effective marketing strategies that work for opticians. Through trial and error, we’ve refined the systems and strategies that will get you noticed, attract new patients, and grow your practice on autopilot.
We’re not just offering you generic advice — we’re offering you a proven system that will position you as the go-to optician in your area.
Whether you’re looking to establish a brand presence or dominate your market, we’re here to guide you.
Everything from the look and feel of your practice to your online presence and patient interactions has been thoughtfully designed around my vision for success.
I know what works because I’ve done it for myself — and I can do it for you too.
Let us show you how we’ve done it, so you can do it too.
Ready to Take Your Practice to the Next Level?
The time to act is now. The marketing methods that worked five years ago won’t help you stand out today. You need something that is tailored to your practice’s unique needs — something that will truly position you as an authority in your field.
Enquire Now and let’s make your practice unforgettable.